Thai Business Network Guide
Your comprehensive guide to understanding and navigating Thai business culture and networking practices
Thai Business Cultural Etiquette
Greetings and Introductions
- •Use the Thai greeting "Wai" - a slight bow with palms pressed together
- •Address people using "Khun" followed by their first name
- •Exchange business cards with both hands, treating them with respect
Building Relationships
- •Invest time in building personal relationships before business discussions
- •Show respect for hierarchy and seniority in business settings
- •Maintain a calm demeanor and avoid public displays of emotion
Effective Communication
Non-Verbal Communication
Understanding non-verbal cues is crucial in Thai business culture. Pay attention to:
- •Body language and facial expressions
- •Indirect communication styles
- •The importance of saving face
Language Considerations
While English is commonly used in business, showing respect for Thai language can be beneficial:
- •Learn basic Thai greetings and courtesies
- •Speak clearly and avoid complex jargon
- •Utilize professional translation services when needed
Business Meeting Practices
Meeting Preparation
- •Schedule meetings well in advance
- •Prepare bilingual business materials
- •Dress formally and conservatively
Follow-up Protocol
- •Send thank-you messages after meetings
- •Maintain regular communication
- •Be patient with decision-making processes
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